How Image Licensing Works

When you hire a professional photographer, you’re not buying the images outright. You’re purchasing a license to use those images in specific ways. This protects both you and the photographer, and ensures the work can be used effectively for its intended purpose.

What You’re Actually Receiving

Every project includes a single-party, non-transferable license. This means your company can use the images for your own marketing, promotion, and portfolio use across platforms like your website, social media, proposals, and press submissions.

You’re free to use the images to support your business, showcase your work, and promote the project.

What Licensing Does Not Include

Licensing does not automatically extend to third parties. If multiple stakeholders want to use the images, such as architects, builders, designers, or vendors, each party needs their own license.

This ensures the work is used properly and that everyone involved has the appropriate rights for their own marketing and promotion.

Common Use Cases Covered

• Your standard license typically covers:

• Website and portfolio use

• Social media and digital marketing

• Pitch decks and presentations

• Award submissions and PR outreach

If you need extended use, such as advertising campaigns, paid media, or broader commercial distribution, expanded licensing can be arranged.

Why Licensing Matters

Clear licensing protects your ability to use the images long term while also protecting the creative work behind them. It also keeps usage organized across multiple stakeholders, which is especially important on larger architectural and commercial projects.

Need Additional Usage Rights?

If you anticipate multiple partners, publications, or campaigns using the images, we can structure licensing upfront so everything is covered from the start.

The goal is simple: make sure you can use the imagery exactly how you need to, without limitations getting in the way later.